Message centre — 1:1 & group chat
Every conversation in one inbox — message a single parent or a whole group, and keep the history against the family.
Comms & parent app
Talk to families — and give them an app they’ll actually open.
Every message in one place — a family, a session or your whole list — plus a branded parent app that means far fewer ‘what time does it start?’ texts.
📸
The family experience
A parent app that looks like your brand.
Your logo and colours on a parent area that works on any phone. Parents book, pay, spend wallet credit and catch up on the day, so you get far fewer messages.
- ✓Book & pay in a couple of taps
- ✓Wallet credit for quick re-bookings
- ✓Moments — photos & day updates
- ✓Refer-a-friend rewards built in
- ✓In 11 languages, including Polish, Urdu and Welsh
📲 Works on any phone, no app store
Wallet balance
£45.00
Spend at checkout
✅
Summer Camp · Week 1
Booked · paid with Tax-Free Childcare
📣
New
Sports day photos are up!
from Coach Sam · tap to view
🎁
Refer a friend
You've earned £10 credit
● HomeBookingsWalletMore
Inside the parent app
Everything a family needs, in one place.
Messages, photos, bookings, payments and their child’s record, in your branding on their phone. Nothing to download from an app store.
Combat Sports
HomeBrowseMy bookingsMessages
MomentsWalletMy childAccount
CD
Charlotte D.Parent · 2 children
Parent app
Hi Charlotte
2 childrenBook a session
Messages
Coach SamPickup moves to 3:30 today — side gate as usual.
Thanks! Mia’s nan is collecting.
Coach SamNoted — I’ll add her to the collection list.
Message the team…
Moments
Consent on12 new from Sports Day
My bookings
SC
Summer Camp · Wk 1Mon–Fri · 9:00–15:30 · Mia
PaidFB
Football clubTuesdays · 16:00 · Noah
WeeklyAR
Art clubThu 18 Sept · Mia
WaitlistWallet & savings
Balance£45.00Spend it at checkout
TF
Tax-Free ChildcarePayment reference MDOYLE-4471
PaidRF
Refer a friendYou’ve earned £10 credit
£10Newsfeed
Sports day photos are up!Coach Sam · 2 days ago
Half-term dates releasedHead office · last week
My child
M
Mia DoyleAge 6 · Riverside
Allergy · nutsInhalerSEND plan
Up to dateEmergency contacts confirmed
Reach the right families
The right message to exactly the right list.
One place for every conversation — a single parent, a session’s families or your whole list — with the AI to help you write it.
Email campaigns to chosen audiences
Send to a chosen audience — booked families, everyone on a listing or your whole list — and see who opened it.
AI writes your messages
Describe what you need and the AI drafts the message or email for you — tweak the tone and send in seconds.
Newsletters & announcements
Post to your newsfeed for updates everyone should see — term dates, weather calls, celebrations — in one place.
Merge fields
Personalise at scale with fields like child name, session and venue — every family gets a message that reads like it’s just for them.
Consent-aware
Opt-outs are respected automatically, so marketing only reaches families who’ve said yes — you stay on the right side of the rules.
A parent app in your brand
Your brand on every family’s phone.
Your logo, your colours and everything a parent needs, a couple of taps away.
Your logo & colours
Carries your logo and brand colour and opens from any phone browser, so parents see your business.
Book & pay in a couple of taps
Re-booking is instant — details saved, payment ready, place confirmed before they’ve put the kettle on.
Wallet credit for quick re-bookings
Credit from refunds, cancellations and memberships sits in the wallet and spends in a tap — faster checkouts for them, money that stays with you.
Moments — photos & day updates
Share photos and little updates from the day — parents feel part of it and you field far fewer ‘how did they get on?’ messages.
Refer-a-friend rewards
Happy parents invite their friends and earn credit — word-of-mouth growth built right into the app.
11 languages
English plus 10 other languages spoken by UK families, so every parent can book and read updates in their own.
Ready when you are
Give parents a better experience.
And give yourself far fewer messages.